There is no right or wrong way to use social media…or is there?
I characterize myself as an observer in the YouTube community at this point. I have been watching numerous videos and trying to learn more about the people behind these video creations and the massive community of users that enjoy and participate within this social media outlet. It has been fun so far, enlightening at times, and often shocking. I have a few faves, but the ones that intrigue me the most so far, have turned out to be the celebrities on YouTube. It is often interesting to see how celebrities interact with fans and a social media community at large.
I am a fan of the eclectic band OK Go, you know them too, they took a few treadmills and a new song and created a social media sensation. That was then. Fast forward to their new video creation entitled “This Too Shall Pass” featuring the Notre Dame Marching Band which was not drawing many views, and you find them making a follow up video (3 days later) basically apologizing to YouTubers for whatever they did wrong and begging users to please take a look at it. The video is not that great, so it’s not worth embedding here, (oh wait, I can’t embed it if I wanted to) but the apology is worth the time.
Note that at the time I saw the apology video and the marching band video, they each only had 300 views. However once the Marching Band Video landed the coveted “Featured Status” on YouTube, it promptly started to grow in views and landed in the trending topics. Not really a social media achievement on their part, as the apology video only garnered a few thousand views from subscribers, whereas the “Featured Video” status inflated the view count for the music video by tenfold at the time of this post.
What the band fails to realize is that the first video they created (the treadmill sensation) was freely embedded everywhere, but now…not so fast…a music label is involved and “Embedding is Disabled By Request.” A band that basically created their success through social media, now is locking out the millions of fans that blogged about them before. Sharing videos is essential to social media success and OK Go has forgotten this key point.
Another gem I discovered was an actor named Scott Clifton (One Life To Live and General Hospital) who has a YouTube channel known as “Theoretical Bullshit” that I luckily stumbled across by a simple thumbnail in a search for something cool to watch. Being a soap opera fan I immediately recognized his photo in the thumbnail video and had to see what he was doing.
While most celebrities are on YouTube or any social network to promote themselves and what they are currently working on, Scott is different. Not only is he basically not promoting himself, his first video, and most of his subsequent videos are in defense of Atheism or analyzing videos of Christian YouTubers that are spreading their messages. His first ever video to the site was in response to another user’s questions about Atheism, and the theme continues throughout most of his videos.
While not promoting his career, Scott does promote his opinions and he does so with intelligence. You can see that he is passionate about his philosophical views, and about debating in general. It’s definitely interesting that he remains anonymous, even a name search does not pull up his YouTube channel. You have to wonder if he feels attaching his name to the site could be somewhat detrimental to his adoring fans. He is a YouTube partner though, so he may have plans for his channel that we are not aware of yet.
I am looking forward to exploring this creative community and analyzing it a bit. It is always interesting to watch how others use social media and I am looking forward to learning more about the inner workings of this incredible community as well as sharing examples with you because there are no right or wrong ways to use social media…or are there?