Bookmark and Share

A late night post on Twitter by Ashton Kutcher has my attention. Not because it was particularly funny or even tweetworthy, but because it intrigued me. Ashton tweets about a new fitness program that he and Jason Pollock have incorporated for the staff of Katalyst HQ.

Now the link in the tweet goes to this video:

As you can see it’s an advertisement for Hot Pockets followed by a “comedy” sketch about fitness that is also an advertisement for Hot Pockets. But wait, it also ends with, you guessed it a Hot Pockets commercial.

Hmmmmm…..I am not quite sure how I feel about this. First, I fail to see the connection between Hot Pockets and fitness. Second, it’s three Hot Pockets commercials in one.